Isn’t it funny how small things can trigger a memory?
Every time I see neon, I’m reminded of a time I used all capslock incorrectly with a client.
Useful Tip: USING ALL CAPS IS NOT AN APPROPRIATE WAY TO RESPOND TO YOUR CLIENT WHEN SHE IS UPSET.
Unfortunately, like capslock, NEON JUST FEELS LIKE IT’S SCREAMING.
But I still like to use it! So, it became my mission to find neon that sits appropriately and doesn’t call complete attention to itself.
In 2005, I partnered with Courtney Cline in Austin, Texas and together we had a blast running Cline Tollett Design. Not only is Courtney an amazing interior designer, she’s an even more amazing person.
I could tell endless stories about our design business, but this one still makes us cringe…. and then eventually laugh at our idiocy!
We were young and new to the business when a client became upset about an issue with her furniture. She sent us a very long email outlining her frustrations and asked questions that needed a prompt response.
Instead of calling or meeting her in person, we thought it would be smart to respond to her questions within her own email using exclusively capslock.
Needless to say, she fired us, and we learned a valuable lesson about typography: NEVER USE ALL CAPS.
You have to laugh at your mistakes, so from time to time, I’ll text Courtney, “HI. I REALLY MISS YOU. I AM YELLING THIS.”
Check it out! Here are great neon pieces that behave appropriately in every situation (just like I wish we had with that sweet client). Like capslock, neon is best used sparingly, but when added to a space the right way, it enhances a room most memorably.